Vodafone has launched innovative experiments of AI driven roaming steering in 15 European partner networks, with the aim of improving 5G experiences on international travellers. This eliminates the long time problems such as devices getting into suboptimal networks leading to low data speeds and disconnections. Vodafone can use advanced roaming steering to automatically steer subscribers to high-quality partners, and gives priority to low-latency 5G connections when streaming, playing games, and running business apps.
Advancing the User Experience through Advanced Roaming Steering
The machine learning algorithms of roaming steering at Vodafone use real-time measurements such as the signal strength, network congestion and service-level agreements (SLAs) with the partners. This adaptable wandering steering moves users in a seamless way between the overloaded or outdated networks to high-quality 5G Standalone slices, thereby ensuring continuous calls and ultra high-definition video during busy travelling durations at the airport or tourist hotspots.
The Net Promoter Scores (NPS) are also positively changed by the operators, who observe significant changes in these scores when this roaming steering is used. There are no issues such as buffering or call drop when using high mobility (Net Promoter Scores (NPS)). Telcovas supplements these initiatives using analytics platforms that provide insight into steering patterns at a granular level to facilitate specific modifications to partner contracts to the mutual benefit.
This intelligent roaming, as opposed to traditional blacklisting technologies, which are inflexible and reactive, predicts user paths based on historical information and geolocation forecasts. Early results of trial show that the average download speeds have been increased by a fifth, and the number of complaints have been cut by a third, especially amongst the business roamers who require reliability. The solution also works with the eSIM profiles, which automatically switches to the most appropriate profile whenever the border is crossed, simplifying multi-country journeys.
Revenue Optimization and Strategic Alliances through Roaming Steering
In addition to user satisfaction, roaming steering provides an enormous revenue potential through channeling the user traffic to networks that have high profit margins and have favorable settlement rates. Vodafone implementation measures the cost-per-GB and quality standards which ensure the profitable routes without compromising the services. The strategic roaming steering is a fight against leakage of the industry by the so called sticky low-revenue operators, a consistent drain worth billions of dollars in the industry.
With the eSIM and multi-SIM adoption taking off, roaming steering is becoming important in the management of multi-profile ecosystems, choosing the best configurations depending on destination and usage. Telcovas builds on this ability by using dashboards to monitor key performance indicators such as steering success rates and revenue per roamer.
This expansion by Vodafone comes as significant move which allow them to come forward as the digital single marketer in Europe, which promotes closer partnerships and motivates competitors to move at the same pace in adopting similar innovations. Finally, wandering steering will turn a traditional cost center into the engine of growth that will cement the subscriber loyalty in the face of the increasing competition.
